Sunday, August 31, 2008

Impossible is Nothing?

This is an Adidas ad for the Olympics I saw on my bus back to central Hong Kong. Did they mean to write "Nothing is Impossible"? Adidas needs to get a better copywriter!

3 comments:

Dan Dickinson said...

No, the ad campaign really is "Impossible Is Nothing". They're basically saying, that thing you think is impossible? It ain't no thang.

Yes, I did just type that.

mari said...

this is their actual slogan. in europe too.

Ann said...

I think it sounds odd! Since when did impossible become a noun? But yeah, I see what they're trying to say.